CRM Associate

Job Role

CRM Associate

Skills Required

• implementation and management of retention marketing strategies
• Optimize promotional campaigns and automated journeys
• Analyse data related to CRM campaigns and experiments
• Working with a content team (copywriters and designers)
• experimentation culture and performing A/B testing to optimise campaigns.

Requirements

• 2-3 years’ experience in a CRM role.
• Proficiency in marketing automation platforms (WebEngage, MoEngage, CleverTap).
• Strong understanding of marketing automation strategies and workflows.
• Experience in data analysis and segmentation for personalized campaigns.
• Knowledge of HTML and CSS for email template customization.

Responsibilities

• Develop and manage retention marketing strategies using CRM platforms.
• Optimize promotional campaigns and automated journeys.
• Analyze data from CRM campaigns and report on performance.
• Coordinate with content team to develop content briefs and creative assets.
• Lead experimentation culture and conduct A/B tests.